Oct 21, 2011

MathWorks India concludes second annual User Conference

Keynote by Freescale Semiconductor Discusses Integration of MathWorks Products into Latest Line of Automotive and Industrial Automation Processor Families.

Bangalore: MathWorks, the leading developer of mathematical computing software, successfully concluded its second annual India User Conference in Bangalore on the 20th of October, 2011.

The daylong conference was attended by over 600 design engineers across industry verticals, including aerospace & defence, automotive, computers, electronics & semiconductors, industrial automation & machinery and technology services. The conference featured parallel tracks where MathWorks customers and technical experts from MathWorks discussed the capabilities of MATLAB and Simulink for Design, Modeling, and Simulation; Implementation and Verification.

Vivek Tyagi, county manager – sales and marketing, Freescale Semiconductor India, presented the customer keynote, and discussed the integration of MathWorks products on Freescale’s processors. He said, “Automotive companies are under tremendous pressure to introduce better and more-fuel efficient vehicles in the shortest time. MathWorks’ Simulink and Embedded Coder products are among the leading tools used by our customers for Model-Based Design with production code generation, and were a logical choice for tool chain integration with Freescale’s latest line of automotive and industrial automation processor families. I expect the ‘Motor Control Development Toolbox’ from Freescale, will allow users to leverage the modeling environment and embedded code generation capability from MathWorks to move quickly from simulation to Freescale silicon in minutes rather than days.”

Richard Rovner, vice president of marketing, MathWorks, delivered the keynote entitled “Trends in Engineering: Opportunities for Innovation.” He said, “Today’s increasingly complex systems are developed by teams of engineers spanning multiple disciplines, located around the world that must collaborate effectively under tight design deadlines. MATLAB, Simulink and Model-Based Design deliver critical technologies that help engineers address these design challenges, and we hope that through this conference, attendees are able to explore the many new capabilities available, to help them deliver innovation.”

The conference also featured insightful presentations by senior engineering managers from leading MathWorks India customers such as Electronics & Radar Development Establishment (LRDE) of the Defence Research & Development Organization (DRDO), General Motors Technical Center India Pvt. Ltd., and Whirlpool Corporation. The customer presentations facilitated experience-sharing and validated the pivotal role of MathWorks products and services.

“Many of the world’s leading engineering companies have their R&D establishments in India, and the country’s engineering design community is developing innovative products and applications for domestic and global use. We are happy that these engineers have placed their trust in MathWorks tools. We now have MathWorks offices in New Delhi and Pune to better address the needs of our growing base of commercial and academia users in Northern and Western India,” said Kishore Rao, managing director of MathWorks India. “I would like to thank all participating customers and partners for being a part of this year’s MathWorks India User Conference,” he added.

Demonstrations applying MathWorks tools throughout the technical computing, data analysis, control design automation, and signal processing and communications workflow from concept to implementation were on display. Participants benefited from the MATLAB and Simulink tutorials for first-time as well as seasoned users of the product. Master class tutorials were also conducted, providing techniques for users seeking a deeper technical understanding of product features and applications.

A dedicated exhibition area featuring MathWorks partners such as Agilent Technologies, Intrinsic Solutions (authorized distributor for Lyrtech software-defined radio (SDR) products in India), NVIDIA, Opal-RT Technologies, Tektronix, Texas Instruments, Vector and Xilinx offered participants the opportunity to browse through demos, offerings, and solutions.