Mar 28, 2011

AWR Launches New Ad Campaign: "Stop Waiting and Start Designing" and a Challenge

EL SEGUNDO, Calif - AWR® Corporation, the innovation leader in high-frequency EDA, today announced the launch of its new ad campaign, “Stop Waiting and Start Designing™.” This campaign aims to entice both existing customers and new ones to try AWR software by highlighting the many successes that AWR customers have accomplished using the company’s innovative software tools, such as Microwave Office(TM), AXIEM®, Visual System Simulator(TM) and Analog Office®. AWR customer success stories include:

Cree: Speeds Development of High-Performance GaN Doherty Amplifiers by 70%
J&R Microwave Solutions: Successfully Designs Complex Active Power Splitter MMIC with AWR Software
TriQuint: Solves Entire Non-Uniform Distributed Power Amplifier Structure Using AXIEM

Commenting on this new ad campaign, “The idea behind the new series came from listening to our customers and their success stories,” said Sherry Hess, vice president of marketing, AWR Corporation. “Repeatedly, our customers talk about how they can design right the first time, not only because our products are robust and accurate, but also because our novel use-model and intuitive user interface expedite the learning curve and enable faster time-to-market.”

The print ad campaign drives readers to the on-line microsite where microwave and RF designers are challenged to either download a free evaluation trial of AWR software or to share their design success stories with the company. All who do are rewarded with a chance to win an Apple iPad2 – drawings monthly. Stop waiting and start designing. Visit http://www.awr-startdesigning.com/.