Feb 3, 2011

SIAM to organize Automotive Design Challenge (ADC) for engineering and design students from across India

Society of Indian Automobile Manufacturers (SIAM), the apex body of the Indian vehicle manufacturers, is organizing the Automotive Design Challenge (ADC) for young and aspiring engineering and design students from across the country. This event is being conducted by the SIAM Styling & Design Group which is represented by the experts from the automobile industry and looks after issue covering vehicle styling and its changing status in India. This is one of the important initiatives of SIAM to build linkage between Design and Styling resources in India and overseas to share and disseminate information in areas of common interest.

Speaking on the initiative C. V. Raman, Chairman, SIAM Styling & Design Group said, "Aesthetic is playing a vital role apart from the engine and performance in the vehicle Design process. We at SIAM, always believed styling and designing of vehicles to be an integral part of whole manufacturing process, and have always recognized and encouraged the designers who are helping to develop India as a destination for automotive styling and designing. The Automotive Design Challenge would offer a platform to the young students who aspire to make it big the in the field of automotive designing which eventually will benefit the automotive industry in the long term.”

This Automotive Design Challenge (ADC) is aimed to encourage young students to opt for the automobile design as a career and to offer the Indian automobile manufacturers with the talented Indian designers. The ADC will have two rounds of evaluation process. The evaluation would be done on the basis of originality of the concept, clarity of explanation, interactive mobility, environmental awareness and economic awareness. Evaluation of the teams would be done on a weighted average method based on quality of model, relativity between sketch and model, and detailing of the model.

In the previous edition of ADC, a design called ‘Flux’, created by Neeraj Pathak of NID Ahemadabad, bagged the first prize. Second prize was won by Chacko Ebrahim of IIT Delhi who created ‘Vayu’ as his design effort. Present at the ceremony were jury members C V Raman, Chief General Manager, Maruti Suzuki Ltd, B Bhoumik, Sr. Vice President, M&M, Anil Saini, GM, India Design Studio and Pierre Castinel, Design Director, Tata Motors.

Around one hundred students from various colleges across the country participated in the ADC this year. The first round of jury meeting of the ADC took place in New Delhi today where sketches of around 100 plus students were evaluated and 10 best designs from prestigious institutes like IIT-Delhi, IIT-Mumbai, DSK International School of Design Pune, NID-Ahmedabad and IIITM Jabalpur were selected for the second round of evaluation which will take place in February 2011 at the time of the SIAM Styling & Design Conclave scheduled on February 11, 2011.

The theme of this year’s ADC is Personal Mobility for Urban India – 2016. This theme is based on the challenges that would be faced in 2016 related to environment, fuel, speed and style statement. The result of the contest would be announced during the SIAM Styling & Design Conclave 2011 on February 11, 2011. The selected designs would be showcased at the Pune Design Festival, Pune on 12th February 2011.