Dec 6, 2010

Christine Laure Selects Centric Software for Product Lifecycle Management

CAMPBELL, Calif - Christine Laure, the French fashion design and retail company, has selected Centric Software, Inc., to provide its product lifecycle management (PLM) system.

Christine Laure joins other Centric fashion-industry customers in France—including Longchamp, Groupe Overall (Dellalui, El Internationale), INTERSPORT France, and Le Coq Sportif—and solidifies Centric's position as PLM leader in the French fashion industry, according to Chris Groves, president and CEO of Centric.

Christine Laure, which sells women's clothing through 150 stores in France and a network of 500 multi-brand resellers, has purchased Centric's Calendar Management, Product Specification, Product Sourcing and Line Planning modules. The company will use the Centric 8 system to improve collaboration and productivity throughout its product development process.

"With Centric 8, our teams around the world can share product and design information faster and more accurately," says Jean-Marc Delattre, general manager and chief operating officer at Christine Laure. The fast-growing, family-owned company works with a global supply chain, with sourcing in Asia, and manufacturing in France, Asia and Africa.

Previously, Delattre explains, Christine Laure's product development process relied on myriad spreadsheets and e-mail messages. The company's growing number of product lines, across multiple seasons each year, compounded communication issues. "We needed to speed product development and production, while assuring the high quality for which our products are known."

Christine Laure chose Centric after careful research and evaluation, according to Delattre. He cites Centric's specialization in and understanding of the fashion market, as well as Centric 8's ease of use. "We can rapidly adapt Centric 8 so that each user—in each department—sees the information needed to do his or her job, but is not distracted by extraneous information."

He adds, "Quality is important at Christine Laure, and that includes the companies with which we partner. Centric is the right team to move forward with as we address the opportunities before us." Centric 8 will provide accurate, real-time information to support enhanced collection and line planning, and help the company's teams make faster, more effective decisions in the product development process, according to Delattre.

Centric's web-based Centric 8 suite will integrate with Christine Laure's Orliweb system from Cegid, the French provider of ERP and retail software solutions for the fashion and specialty retail sector. Orliweb is used by more than 700 brands.

"By selecting a PLM suite that clearly meets the specific needs of a fashion business, and partnering with a company with deep fashion-industry expertise," says Groves, "Christine Laure's team can concentrate more on the creative processes that enable them to deliver desirable, high-quality products to their markets, and drive their growth."