May 13, 2010

Tata Consultancy Services appointed official technology partner to European pro-cycling team - Cervélo

Part of broader global sports marketing strategy, Special TCS team will help Cervélo leverage technology for performance

Mumbai - Tata Consultancy Services (TCS) was today appointed the official technology partner to the pro-cycling team - Cervélo Test Team (CTT) until 2012. CTT is a Switzerland headquartered team with 39 male and female riders from Europe, North America and Australia, including the 2008 Tour de France winner - Carlos Sastre.

This announcement adds to TCS significant portfolio of sports partnerships, which include tie ups with Formula 1 racing team Ferrari, Ducati and several major marathons worldwide. " We are partnering with leading sports brands that share the same values that drive our own company: a passion for excellence, success through teamwork, and a commitment to world-class quality.", said John Lenzen, Chief Marketing Officer of TCS.

In addition to team sponsorship, TCS will support the team by providing technology services in kind. "A focus on going beyond business and engaging with the community has always been the defining principle of TCS and the Tata Group. Given our growing business interests and presence in Europe, we constantly look to give back to the communities we work in by supporting wellness through sports," said A S Lakshminarayanan, Vice President & head of TCS Europe.

TCS will put in place a specialized team to work with Cervelo and identify how technology can be better leveraged to enhance the performance of the team. "We are immensely pleased to have Tata Consultancy Services as our official consulting and IT technology partner. As a global leader in IT, TCS has improved the business performance of some of the leading companies in the world. We are looking to harvest this same expertise to improve the performance of our cycling team", said Gerard Vroomen, co-founder of Cervélo.