Liege, Belgium – SAMTECH today unveiled a new brand identity to emphasize its commitment to being recognized as a modern, harmonized and integrated company. The launch of the new corporate image includes the introduction of a new corporate logo, new product logos and a new corporate web site (www.samtech.com).
The launch of the new identity corresponds to SAMTECH’s strategy to strengthen SAMTECH with more visual weight and to represent the essence of competency, expertise, precision and integrity. This strategical move was made to reflect SAMTECH’s dynamic, courageous and proactive attitude in the simulation world but also to express SAMTECH’s commitment to place its customers and partners at the center of the relationship. Through this customer- driven attitude, SAMTECH wanted to communicate its unique added-value coming from the motivation and the devotion of its teams where ever SAMTECH is, on local or on worldwide level.
“After more than 20 years experience, SAMTECH has become a valuable brand, and we intend to continue to grow the value of our brand as the company further evolves,” said Eric Carnoy, SAMTECH Chief Executive Officer. “This evolution will allow SAMTECH to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace.”
M. Carnoy continued, “We felt it was the right time to update our look, so we developed our logos and web site to be consistent with a cleaner and more modern identity. This represents a significant milestone in the company history and the new image is cohesive with SAMTECH’s direction. That’s why the new web site is part of this project. This online communication platform is strategic for our development since it will considerably strengthen our relationship with our market.”
With the recent launch of new brands such as S4 professional products, the new branding project simplifies and unifies the look and feel across SAMTECH products in an effort to better communicate important characteristics and value to consumers. The rebrand includes new logos for OOFELIE, EUROPLEXUS and S4 professional products, and re-designed logos for SAMCEF, BOSS quattro, and other CAESAM. Each product logo also incorporates the new SAMTECH logo.
“In parallel to the new image, we are also very proud to announce the launch of our new corporate web site”, explains Serge Van Den Heuvel, SAMTECH Chief Sales Officer. “The web site will be completely integrated with the company Customer Relationship Management (CRM) and Electronic Document Management (EDM) systems. This will bring a high added- value to the technical and commercial support, which will be provided for our customers and partners in the frame of the customer portal. This private portal will be launched by the end of the year 2009”.
SAMTECH will reveal the new corporate image at the trade event Paris Air Show in Le Bourget, France (June 15-21) where the company will exhibit in Hall 2B, stand F19.
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